A recent Gmail update began the move to convert the inbox to a tabbed layout. This may be one of the biggest changes to email in years and it affects anyone that cares to read their email and have their emails read by others. (especially those that have an email list!)
If you haven’t seen this in your own inbox yet, it is coming, but in the meantime, it is already affecting how your emails are categorized and more importantly if they are even being seen!
The new default layout of the Gmail inbox has three tabs, Primary, Social and Promotions.
Gmail will automatically analyze each email received and decide which tab to file it under. So if it decides to file your emails under “Social” or “Promotions”, this considerably decreases the chances that your readers will see it. It also means that emails from others that you want to read may be hidden from your own inbox.
If you’ve ever experienced missing an important email or having someone say that they can’t find your email because it went to a spam or junk folder, well… that problem just grew, EXPONENTIALLY. Now instead of 2 inboxes to check, there are 4, and guess who has the time to check all of them?
You’ve spent time and money building your list! Now there’s a good chance that less of your subscribers will be seeing your emails. You also want your business email to be read by clients, as well as all other email that you send.
Luckily, there are two very easy ways to fix the Gmail category tabs problem for yourself!
The first is to completely deactivate the category tabs and return to the standard Gmail inbox as follows:
- Click the “+” to the right of the tabs
- Deselect all categories and click “Save”
- If successful, your Gmail inbox will look normal again and you will see a message that says, “Inbox tabs are switched off. Click the settings button and choose ‘Configure inbox’ to bring them back.”
The second way is more selective and could still cause you to miss a lot of important email:
- Select an email from a sender that is important to you in the “Social” or “Promotions” tab, then drag and drop it on the “Primary” tab.
- A message will appear asking if you would like for all messages from that sender to go to the “Primary” tab in the future. Click “Yes”.
- A confirmation message will appear.
Repeat for all senders…
Of course you can’t control the inboxes of others, but what you can do is to make them aware of the Gmail updates problem and let them know how to fix it by referring to this guide.
A good time to mention this problem is right after someone signs up on your list. Just let them know that to make sure they get all of your emails to follow the steps above.
Now that you know, what are you going to do about it? I’m interested to hear how you will apply be applying this. Let me know in the comments below!